It’s easy to keep yourself busy… your mind focused on something… but knowing the right things to focus on is what separates those who succeed from those who fail.
For example, today I spent probably 2 or 3 hours making minor visual adjustments to this site. Is that really going to make a difference whether or not this site is a success?
Probably not.
Instead I could have spent those few hours writing posts… content is king, right?
I watched a video Eben Pagan gave about how he runs his business a few months back. He said to divvy up your time to the different areas of your business according to how important they are to bringing you money.
Here was his time breakdown:
40% Customer: Getting traffic, building relationships with your clients and other related business owners (basically bringing in new leads and interacting with them)
20% Conversion: In short, turn visitors into customers.
10% Content: Creating new materials for your people.
30% Management: This has to deal with time, people, and business management.
I guess I really should have been trying to get traffic to the site instead of writing posts or working on the design.
Getting traffic is probably the most difficult and tedious out of all those tasks for me to accomplish, but it should be my prime focus.
So while I did get work done on this site today… my time was disproportionately dispersed.
Focus can be applied to all areas of your life though, this website is just an example for you to see first hand.
If you want to get in shape, maybe you should focus more on your diet rather than just exercising…
…If you are in debt, don’t just focus on how to make more money, but how to spend less…
…If you are stressed, figure out how to prevent the stress from occurring in the first place rather than indulging to numb the feeling.
I think we naturally focus in on the wrong things because they much more superficial and easier to deal with than the actual causes of our problems. Realizing the right things to focus on and then actually follow through working on them is what leads the brave few to glory.
